Bio

Joni Szell,
Allied ASID,

has operated her professional interior design business in the Hendersonville area for twenty two years. She earned a Bachelor of Science in Communications/Advertising Layout and Design, from Middle Tennessee State University. And received a Fine Arts degree in Interior Design from Watkins School of Design in Nashville. Career highlights include the parade of homes tours where her award winning designs have included: Best of Show, Best Interior Decoration, Best Master Suite, Best Kitchen, Best Outdoor Living Space, Best Foyer and Best Faux Finish. Joni has served as past author of Nashville’s House and Home’s “Ask A Designer” column. Many of her award winning projects have been featured on television shows, talk shows and magazine covers. In 2006, Joni added the Hendersonville City Hall 25,000 sq. ft. redesign project to her portfolio. Her turn-key, residential construction project,  Harrington House featured on Southern Homes and Lifestyle television show. In 2007 she worked on Hendersonville’s new library project, a newly constructed facility that was approximatly 40,000 square feet and had a budget of just under $10,000,000. Her portfolio includes: retail, government, commercial and professional office projects with an emphasis on remodeling and custom home designs.

Professional philosophy: “Successful design projects are the result of creating a consulting partnership between designer and client. In doing so, a complete environment is created filled with all of the elements desired to compliment a clients’ lifestyle. Consulting services are tailored to fit each client’s budget, and project needs.”

Personal Design philosophy: “Great design work comes from the understanding of architecture, the knowledge of materials, and the sensibility to put them together in a unique, creative and tasteful way, regardless of the budget or style.” According to Joni the three critical elements to a successful client/designer partnership are, “Listen, Collaborate and Translate.”